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Evidence Guide: CPPREP4004 - Establish marketing and communication profiles in real estate

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

CPPREP4004 - Establish marketing and communication profiles in real estate

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret marketing and communication channels.

  1. Identify and analyse the intent, purpose and relationship between marketing and communication channels.
Identify and analyse the intent, purpose and relationship between marketing and communication channels.

Completed
Date:

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Explain the role of marketing and communication in client and community engagement.

Completed
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Identify and explain ethical practice considerations in marketing and communication.

Completed
Date:

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Interpret the role of marketing and communication in client, customer and community engagement.

Completed
Date:

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Develop a personal profile.

  1. Examine general expectations of clients for a real estate service.
Examine general expectations of clients for a real estate service.

Completed
Date:

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Record alignment between personal practice and client expectations.

Completed
Date:

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Explain the importance of personal profile in attracting potential clients.

Completed
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Create an ethical personal profile for marketing and communication purposes.

Completed
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Record ways of resolving outstanding matters arising from client expectations.

Completed
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Examine client engagement practices for marketing property

  1. Examine general expectations of clients for property marketing.
Examine general expectations of clients for property marketing.

Completed
Date:

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Research and explain how a property is represented to appeal to a client.

Completed
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Analyse and record the alignment between the property profile and marketing approach.

Completed
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Examine marketing and communication channels for community engagement.

  1. Identify and analyse community expectations for real estate marketing and communications.
Identify and analyse community expectations for real estate marketing and communications.

Completed
Date:

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Identify and analyse methods used by an agency to engage the community.

Completed
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Analyse and explain the alignment between an agency marketing and communication approach and community expectations.

Completed
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Identify the risks to the agency of poor marketing and communication practices and possible strategies to minimise the risks.

Completed
Date:

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Identify and analyse community expectations for real estate marketing and communications.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge